About Us


Our vision, mission, principles and values

Orbico Group


Orbico Group is the leading distributor for a large number of quality globally known brands ranging from beauty care products through food and non food products, technical and electrical appliances to pharmaceuticals, toys, textile, cigarettes as well as motor oil products. Such extensive and diversified range of brands and products portfolio demands high flexibility, openess to constant change, flexible organization and investing in people development and in brands.

Our aim is to generate sustainable business growth and to create added value for our business partners and for brands in our portfolio. Our customers are all relevant and renowned market participants ranging from large multinational chains, local retail chains to wholesale stores, drugstores, pharmacies, independent local traders, B2B entrepreneurs and specialized sales channels. Therefore, Orbico is a partner of choice to best meet the needs of our business partners with optimal mix of product offering, services, flexibility and local expertise.

With a team of passionate professional experts we offer complete and comprehensive business solutions for sales, logistics services, marketing and brand management for brands in our portfolio. In our business and actions we are driven by our Vision, Mission, Principles and Values.

Management Board members


Jurij Tršan has been Chief Executive Officer of Orbico Group since October 2018. He is managing all business segments across 20 countries in Europe with around 8,000 employees, with special focus on core markets: Romania, Poland, Croatia, Bulgaria and Slovenia. He started his career in Orbico Slovenia in 1996 as Sales representative, followed by different sales positions in the next few years in Slovenia and abroad. Among other projects, he was leading business in Bosnia and Herzegovina and Bulgaria.

After many international projects, he was appointed to Group Development function where he was working with Mr. Branko Roglić on Orbico business growth and development, that resulted with company presence on 20 markets and businesses around 2 bn EUR in FMCG and Beauty segments. As the CEO of the Group Jurij is holding responsibility for HR, IT, logistics and digital functions. Together with CFO and Procurement team, he recently worked on Group procurement function establishment. Jurij also leads the team that develops Orbico's strategy with members of the board for sales and finance. He graduated from the Faculty of Economics in Ljubljana.

Romina Orešković Cvetanović was appointed as Orbico Group Management Board Member and Chief Financial Officer as of February 2019. Her career in Orbico started in Accounting Department in 1998. During 23 years of work experience Romina obtained various important functions in financial, accounting, controlling and IT areas such as: Financial Director, Vice President for Finance and IT, and Vice President for Corporate Finance.

Romina has been an important member for IT and reporting strategy and reporting system development. She is also an important team member in charge of five-year Strategy development and establishment of legal and procurement function on the Group level. She graduated from the Faculty of Economics and Business in Zagreb and obtained MSC degree in economics and completed postgraduate studies (Accounting, Finance and audit). Romina graduated from Controlling Akademie in Munich as well.

Irena Novinec was appointed as Orbico Group Management Board Member and Chief Operating Officer for Beauty, Style and Salon Professional categories as of January 2020. She started her long-term career in Orbico in 1992 as General Manager of Orbico Slovenia.

After few years of holding management position in Mercator (2000 - 2009), Irena re-joined Orbico as Vice President of the Orbico Group and General Manager of Medicopharmacia, and Orbico Serbia. After that, she led Orbico Slovenia again. As Orbico Group Vice President, Irena was also in charge of process development at Orbico Group level: HR, toy categories and digital development.

Alexandrina Marinova was appointed as Orbico Group Management Board Member and Chief Operating Officer for FMCG and Special Categories as of January 2020. Alexandrina joined Orbico Bulgaria in 2012 as Administrative Director and in following years she performed various leadership positions such as General Manager of Orbico Bulgaria, Vice President for Development, Deputy CEO.

Alexandrina gained 25 years of her broad experience in General Management, Sales and Marketing working in multinational and private companies such as Gillette and Procter & Gamble, and helping the development of global multibillion dollar brands such as Mach3, Fusion, Venus, Duracell, Braun, Pantene, H&S, Wella across various geography locations. She graduated from the University of National and World Economy in Sofia where she acquired her Bachelor Degree in Economics and Master Degree in Law.

  • The SOLUTION PROVIDER of choice for Selected Categories to our Partners

  • Partnership with our Suppliers and Customers to WIN CONSUMERS

VIDEO presentation

  • People are our most precious value
  • We are customer satisfaction focused
  • We operate simple flexible organization adaptable to change
  • We are cost efficient and business results oriented
  • Sustainable profit and development are essential for our success
  • We are socially responsible company

Our services


Orbico offers complete and comprehensive business solutions for sales and distribution, logistics services, marketing and brand management services for a large number of different industries and business areas such as FMCG, beauty care products, pharmaceuticals, toys and textile products, electrical appliances, cigarettes, motor oils and many more.   

We provide services of superior quality to our principals and customers bringing them business value, growth and development. Orbico business today stretches from the Baltic to the Black Sea, operating in 19 countries, using support function synergies and management experience combined with the strong focus and in-depth local market presence, knowledge and professional expertise.

Our customers are all relevant and renowned market participants ranging from large multinational chains, local retail chains to wholesale stores, drugstores, pharmacies, independent local traders, B2B entrepreneurs and specialized sales channels.

Orbico today cooperates with more than 170 suppliers, manages more than 500 global and local brands and supplies more than 80000 customers.

Do you want to be a part of our Orbico family?


Find out more on open vacancies and apply now so we can find out how well we fit together.

More Info