Orbico Polska and Lotus Bakeries have signed a strategic agreement for the exclusive distribution of the Biscoff® brand in Poland. The partnership started on 14 May 2025 and aims to accelerate the development of Biscoff® on the Polish market, combining the expertise of both companies.

Lotus Bakeries, founded in 1932 and headquartered in Belgium, operates worldwide in the natural snacks segment with several brands. Biscoff® is its main and historic brand, known for its cookies with a unique caramelised flavour and crunch. The unique flavour of Biscoff® is also available as a cream spread. People consume Biscoff® with coffee, as a snack, a topping for bread and as an ingredient in their favourite desserts. The brand is popular all over the world: Biscoff® is present in around 70 countries and currently ranks as the 5th most popular biscuit brand in the world*. The company has an ambitious goal for Biscoff® to become the 3rd largest biscuit brand in the world*, and Poland plays an important role in this context.

Orbico Poland, part of the Orbico Group, offers comprehensive services covering not only distribution
and logistics, but also sales and marketing. The company supplies products of many well-known manufacturers to thousands of shops in Poland. Thanks to its knowledge and experience in the distribution of global brands, Orbico effectively supports the development of its partners by offering them access to modern solutions and services tailored to their needs.

"The start of our cooperation with Lotus Bakeries is both a distinction for us and a confirmation of the confidence the Group has in our operations. We are delighted that together we will be able to develop the Biscoff® brand, which is already generating great interest among Polish consumers. I am convinced that the combination of our competences will bring long-term benefits to both parties," comments Ireneusz Wawrzeń, CEO of Orbico Polska.

*Source: external data (sweet biscuit category). Biscoff® retail sales value based on internal calculations.