Shell Helix HX8 ECT 5W-30 has been announced winner in “Motor Oils” category in the prestigious competition “Product of the Year 2018”. The motor oils was chosen from 2000 consumers in Bulgaria, who took part of the biggest customer survey, organized by Nielsen Bulgaria. “Product of the year” is the biggest world prize for innovations in products and services, voted by the consumers themselves. The competition is organized in many countries with the purpose to make the customers focus on the newest trends in the market and to reward the producers for the efforts they put for developing their products.
Orbico has a significant contribution for winning the award. Good teamwork between marketing and technical contributed to winning the prestigious Innovation Award, presenting the technical benefits of the product in easy and understandable way for end consumers. Explaining and demonstrating the value of Flexi molecule technology was the key to make the difference among the competitors.